{"id":1795,"date":"2014-11-23T07:22:44","date_gmt":"2014-11-23T07:22:44","guid":{"rendered":"http:\/\/www.kitely.com\/virtual-world-news\/?p=1795"},"modified":"2014-11-26T05:15:33","modified_gmt":"2014-11-26T05:15:33","slug":"showcase-your-items-for-free-in-kitely-markets-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.kitely.com\/virtual-world-news\/2014\/11\/23\/showcase-your-items-for-free-in-kitely-markets-ad-campaign\/","title":{"rendered":"Showcase Your Items for Free in Kitely Market&#8217;s Ad Campaign"},"content":{"rendered":"<p>Kitely Market is the leading metaverse marketplace, serving all Hypergrid-enabled destinations as well as\u00a0several closed OpenSim grids. However, not everyone knows that, so we&#8217;ve decided to start advertising Kitely Market on virtual-world related websites to help spread the word.<\/p>\n<p>Our advertising campaign will showcase the high-quality products that can be found on Kitely Market and delivered to the metaverse.\u00a0If you&#8217;re a Kitely Market merchant and you want to get free exposure for your products then read this post to find out how to get them\u00a0included in our advertising campaign.<\/p>\n<p><strong>What do the ads look like?<\/strong><\/p>\n<p>Here are some examples of ads that will be included in our advertising campaign.<\/p>\n<p><a href=\"https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-long.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1823\" src=\"https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-long.jpg\" alt=\"Kitely-Market-728x90\" width=\"728\" height=\"90\" srcset=\"https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-long.jpg 728w, https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-long-300x37.jpg 300w, https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-long-624x77.jpg 624w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><a href=\"https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-300x250.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1811 size-full\" src=\"https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-300x250.jpg\" alt=\"Kitely-Market-300x250\" width=\"300\" height=\"250\" \/><\/a> <a href=\"https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-200x2001.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1831\" src=\"https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-200x2001.jpg\" alt=\"Kitely-Market-200x200\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-200x2001.jpg 200w, https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-200x2001-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-tall.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1824\" src=\"https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-tall.jpg\" alt=\"Kitely-Market-160x600\" width=\"160\" height=\"600\" srcset=\"https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-tall.jpg 160w, https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-tall-80x300.jpg 80w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\" \/><\/a><\/p>\n<p><strong>How does this work?<\/strong><\/p>\n<p>We created several templates for the different ad sizes that we&#8217;ll use. Each template includes an empty area where merchants can\u00a0insert an image of one or more of their products. Create ads by combining\u00a0these templates and your products, and then send them to us (the details are explained below).\u00a0We&#8217;ll include\u00a0in the\u00a0advertising campaign\u00a0several dozen of the best ads that are submitted to us.<\/p>\n<p>All the ads will lead to the Kitely Market front page, overlaid with a message that introduces the visitor to\u00a0Kitely Market and its benefits for buying and selling content on\u00a0the metaverse.<\/p>\n<p>We don&#8217;t guarantee that all the submitted ads will be used in the advertising campaign, because\u00a0we\u00a0can only show a limited number of ads. We&#8217;ll select which ads to use based on how good the products in them look; uniqueness (we want to highlight a diversity of items); and effectiveness (how often the ads are\u00a0clicked).\u00a0We may add or remove ads from the advertising campaign at any time, or change their frequency of rotation. We may also\u00a0discontinue the\u00a0campaign.<\/p>\n<p>We promise that any submission that you send to us will be given serious consideration, and that we&#8217;ll let you know whether it has been selected for inclusion in the advertising\u00a0campaign. Note that ads that are selected for inclusion may not appear immediately on the websites that we advertise on, because\u00a0there&#8217;s a rotation of ads and it may take some time before your ad&#8217;s turn\u00a0comes up.<\/p>\n<p><strong>How do I create\u00a0ads?<\/strong><\/p>\n<p><strong>1. Select and pose your product<\/strong><\/p>\n<ul>\n<li>Select the product that you want to include in the ad. Most ads will show only one product, but you may also choose to display several products in a single ad if you can make them look\u00a0good together.<\/li>\n<li>The ad\u00a0must show the items as they appear\u00a0in-world, after having\u00a0been delivered from Kitely Market.\u00a0You can create a montage of several items, but don&#8217;t\u00a0modify the items to include elements which they\u00a0don&#8217;t come with. An exception is made for elements that are necessary in order to show the item. For example, in order to show a piece of clothing you must show it on an avatar, and the avatar will need to wear other pieces of clothing in order to avoid being naked. If you&#8217;re uncertain which additional elements are acceptable then ask\u00a0us via <a href=\"https:\/\/www.kitely.com\/forums\/viewtopic.php?f=32&amp;t=2271\">this forum thread<\/a>.<\/li>\n<li>Only products with\u00a0a General or Moderate maturity rating may\u00a0be submitted. See our <a href=\"https:\/\/kitely.atlassian.net\/wiki\/display\/doc\/Maturity+Ratings+Guidelines\">Maturity Rating Guidelines<\/a> for information about maturity ratings.<\/li>\n<li>The slogan we&#8217;re using in the ad campaign is &#8220;We deliver to the Metaverse&#8221;, so only products that are sold in Kitely Market with the Export permission may be submitted.<\/li>\n<\/ul>\n<p><strong>2. Capture and process an image<\/strong><\/p>\n<ul>\n<li>The most important criterion for inclusion in the advertising campaign\u00a0is that the products should look good in the ad. Place\u00a0your\u00a0product against a white background; set the\u00a0viewer to Ultra graphics quality; turn on anti-aliasing; and then capture the image. After the capture, crop the image so that the item appears with no visible cropping artifacts, and its edges are\u00a0anti-aliased. The image must not appear fuzzy, jagged, or otherwise deformed.<\/li>\n<li>The image\u00a0must not include any logo, trademark, or brand name. Only a clean image of the items.<\/li>\n<\/ul>\n<p><strong>3. Download the ad templates<\/strong><\/p>\n<p>We&#8217;ve created four ad templates, corresponding to the four ad sizes that we&#8217;ll use. Download the templates as a <a href=\"https:\/\/www.kitely.com\/virtual-world-news\/wp-content\/uploads\/2014\/11\/Kitely-Market-Ad-Templates.zip\">ZIP file here<\/a>. Note that the ad templates are copyrighted and property of Kitely; you may only use them for emailing us proposals as described below.<\/p>\n<p><strong>4. Insert the image into the templates<\/strong><\/p>\n<ul>\n<li>Select which ad templates to use. Ideally we would like to get each ad in all four sizes, but if your products don&#8217;t fit then you may choose to use only some of the templates.<\/li>\n<li>The templates are Photoshop files. You can edit them using either Photoshop or Gimp. Insert your\u00a0image into the layer called &#8220;PLACE ITEM HERE&#8221;.\u00a0The item(s) must be centered between the logo and the slogan.<\/li>\n<li>Don&#8217;t change any of the other layers.<\/li>\n<\/ul>\n<p><strong>5. Send us\u00a0your\u00a0ads<\/strong><\/p>\n<p>Send us the final ad image(s) via email.\u00a0You may send\u00a0us multiple submissions if they&#8217;re for different items, but please don&#8217;t send us multiple submissions for the same item with slight changes; submit only the option that you think looks best. If you do send multiple submissions then send only one ad\u00a0per email.<\/p>\n<p>Submission\u00a0emails\u00a0must\u00a0include the following information:<\/p>\n<p><strong>To:\u00a0<\/strong>kitely-market-ad-campaign@kitely.com<\/p>\n<p><strong>Subject:<\/strong>\u00a0Ad Submission &#8211; <span style=\"text-decoration: underline;\">Your Name<\/span>\u00a0&#8211; <span style=\"text-decoration: underline;\">Product Names<\/span><\/p>\n<p><em>For example:<\/em><\/p>\n<p style=\"padding-left: 30px;\">Ad Submission &#8211; Ilan Tochner &#8211;\u00a0Beachball, Plastic Bucket<\/p>\n<p><strong>Message Body:<\/strong><\/p>\n<p>In the message body you give us legal permission to use your submission in our advertising campaign. We also need to verify that the items you included are indeed sold in Kitely Market with the Export permission. Insert the following text into the email, replacing your details in the underlined sections:<\/p>\n<p style=\"padding-left: 30px;\">I, <span style=\"text-decoration: underline;\">Your Full\u00a0Name<\/span>,\u00a0hereby grant to Kitely Ltd. the non-exclusive, unrestricted, unconditional, unlimited, worldwide, irrevocable, perpetual, and cost-free right and license to use any and all parts of the images sent in the attached modified templates for the purpose of promoting Kitely&#8217;s services in all formats and on or through any media.<\/p>\n<p style=\"padding-left: 30px;\">Items included in the ad:<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"text-decoration: underline;\">URL to Product 1<br \/>\nURL to Product 2<\/span><br \/>\n<span style=\"text-decoration: underline;\">Etc.<\/span><\/p>\n<p><em>For example:<\/em><\/p>\n<p style=\"padding-left: 30px;\">I, Ilan Tochner, hereby grant to Kitely Ltd. the non-exclusive, unrestricted, unconditional, unlimited, worldwide, irrevocable, perpetual, and cost-free right and license to use any and all parts of the images sent in the attached modified templates for the purpose of promoting Kitely&#8217;s services in all formats and on or through any media.<\/p>\n<p style=\"padding-left: 30px;\">Items included in the ad:<\/p>\n<p style=\"padding-left: 30px;\">https:\/\/www.kitely.com\/market\/product\/123456\/Beachball<\/p>\n<p style=\"padding-left: 30px;\">https:\/\/www.kitely.com\/market\/product\/123456\/Plastic-Bucket<\/p>\n<p><strong>Email Attachments:<\/strong><\/p>\n<p>Rename each modified template file to\u00a0<span style=\"text-decoration: underline;\">Your Name<\/span> &#8211; <span style=\"text-decoration: underline;\">Product Names<\/span> (<span style=\"text-decoration: underline;\">Width<\/span>x<span style=\"text-decoration: underline;\">Height<\/span>).psd . Attach these files to the email.<\/p>\n<p><em>For example (in this example only 3 of the 4 ad sizes were used):<\/em><\/p>\n<p style=\"padding-left: 30px;\">Ilan Tochner &#8211; Beachball, Plastic Bucket (728&#215;90).psd<br \/>\nIlan Tochner &#8211; Beachball, Plastic Bucket\u00a0(160&#215;600).psd<br \/>\nIlan Tochner &#8211; Beachball, Plastic Bucket\u00a0(300&#215;250).psd<\/p>\n<p><strong>It Takes a Village<\/strong><\/p>\n<p>Several people from the Kitely community volunteered their time to help develop this campaign. We want to give special thanks to Dot Matrix, who helped modify our company logo to create the Kitely Market logo, and to Tocy Sweet, who helped create the templates&#8217; graphical design and the example ads shown above. We also wish to thank the various other people who participated in the Kitely Community Meetings during which we discussed how to best present Kitely&#8217;s benefits to potential merchants and buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kitely Market is the leading metaverse marketplace, serving all Hypergrid-enabled destinations as well as\u00a0several closed OpenSim grids. However, not everyone knows that, so we&#8217;ve decided to start advertising Kitely Market on virtual-world related websites to help spread the word. Our advertising campaign will showcase the high-quality products that can be found on Kitely Market and &hellip; <a href=\"https:\/\/www.kitely.com\/virtual-world-news\/2014\/11\/23\/showcase-your-items-for-free-in-kitely-markets-ad-campaign\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Showcase Your Items for Free in Kitely Market&#8217;s Ad Campaign<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1795","post","type-post","status-publish","format-standard","hentry","category-virtual-worlds"],"_links":{"self":[{"href":"https:\/\/www.kitely.com\/virtual-world-news\/wp-json\/wp\/v2\/posts\/1795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitely.com\/virtual-world-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitely.com\/virtual-world-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitely.com\/virtual-world-news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitely.com\/virtual-world-news\/wp-json\/wp\/v2\/comments?post=1795"}],"version-history":[{"count":37,"href":"https:\/\/www.kitely.com\/virtual-world-news\/wp-json\/wp\/v2\/posts\/1795\/revisions"}],"predecessor-version":[{"id":1869,"href":"https:\/\/www.kitely.com\/virtual-world-news\/wp-json\/wp\/v2\/posts\/1795\/revisions\/1869"}],"wp:attachment":[{"href":"https:\/\/www.kitely.com\/virtual-world-news\/wp-json\/wp\/v2\/media?parent=1795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitely.com\/virtual-world-news\/wp-json\/wp\/v2\/categories?post=1795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitely.com\/virtual-world-news\/wp-json\/wp\/v2\/tags?post=1795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}