Your input is needed for an ad campaign for Kitely Market

[Dundridge Dreadlow]

Kitely is planning to start a big ad campaign for promoting Kitely Market to three demographics:

1) OpenSim users who are looking to buy content and have it automatically delivered to their hypergrid-enabled grid or standalone.

2) Content creators who are aware of the hypergrid and may be interested in selling to hypergrid-enabled grids and standalones.

3) Second Life content creators who may not know anything about OpenSim but may be interested in expanding their customer base outside Second Life.

We need your ideas how to best target each of these groups in a banner ad focused on that group.

I suggest we begin by focusing on the selling points, then after these are agreed on we'll switch to discussing slogans and finally we'll discuss the actual banner design.

So, what do you think?

[Tocy Sweet]

The selling point of 'One-stop shopping' is going to appeal to all three of the markets you are trying to reach.

*continues to think about it...*

[Dundridge Dreadlow]

throw a couple random ideas out there...

Build without restrictions (100000prims)
Play without restrictions (free)
Buy without restrictions (hypergrid/take it home with you)

or something better...

[Gypsy Paz]

hmm, thinking about kites...
maybe something like....

Soar your (content/sales/marketing) to new heights with Kitely.

Kite your creations to to the sky with Kitely.

Fly your creations on a Kite

Riding on our Kite.....


Just thinking out loud and circling the idea here, but you get the idea

[Selby Evans]

Here are my preliminary suggestions on question 1.

1) OpenSim users who are looking to buy content and have it automatically delivered to their hypergrid-enabled grid or standalone.


Main selling points these people would look for:
Wide selection
Attractive offerings
Well-known creators
Ease of discovery (search features)
Ease of payment (Paypal)
Order in real currency
Ease of delivery
Customer service (handling problems)
More TBD

************************
Details
Measure: how you tell people the benefit you offer
Development: What could be done to develop the effectiveness of the selling point
Promo method: Main way to promote this selling point (not excluding other ways)

Wide selection
Measure: number of listings, List of categories

Development
Free listing is a good start, look for others (Items 2, 3 on http://www.kitely.com/forums/viewtopic. ... 5830#p5830

Promo method: Ads


*********************
Attractive offerings
Measure: Sample offerings

Development: See below, well-known creators: Offer special incentives (eg, special promotion and rebates) for high-selling products in a category

Promo method: Social media, blogs (see blogosphere for SL)


***********************
Have well-known creators
Measure: have a web presence, links, blogs

Development: Contact, invite, offer special incentives (eg. feature article on the person in Kitely Market Blog), carry free stuff from people like Arcadia Asylum (https://plus.google.com/u/0/communities ... 9701522516)

Promo method: Social media, blogs


*************
Ease of discovery (search features)
Measure: Sample searches, illustrate results, try it yourself

Development: Done, use feedback for suggested improvements)

Promo method: Example video, blogs, social media


************
Ease of payment (Paypal)
Measure: description, time and steps

Development: done

Promo method: Ad


******************
Order in real currency
Measure: descripion, derived features: (You already have tne money you need. you dont pay exchange costs)

Development: done

Promo method: Ad


**************
Ease of delivery
Measure: description, deliver setps and time

Development: TBD (this is gating event

Promo method: Ad


*****************

Customer service (handling problems)
Measure: describe service plan (for now), report % of purchases that get complaints (future)

Development: TBD? A large volume of sales will create much heavier traffic on customer service.

Promo method: Ad

[Sally Cherry]

Greetings,

"Great minds think alike!" Without looking here first, I just posted a banner graphic request under the topic, "Banner ad discussion Attachment(s)"

So I definitely look forward to the response.

[Sherrie Melody]

Creators:
-Upload once, sell everywhere (hypergrid-enabled)
-One store, many grids

Customers: Buy here, delivered anywhere (hypergrid-enabled)

SL Creators: Expand to the metaverse, new customers await you

[Amiryu Hosoi]

- Reach far away worlds, grids and customers. Start selling your stuff via hypergrid now!
- 16 regions • 100.000 prims • $100 month. Can you handle that kind of space?

Ami

[Marstol Nitely]

After learning yesterday that Grendals Children moved out to the wild, wild metaverse, I was wondering if maybe somehow we could excite people about some of the well known worlds that have moved to Kitely or Opensim from Second Life. I'm sure that people who've spent more time recently in OS or SL could come up with more/better known places.

Need dragons?
Hyperjump from Kitely to Grendals Children
---------
Random tagline brainstorming:

Take your world with you

With Kitely it's clear - Own it!

Beam me out Scotty

Hyperjump the metaverse

Kitely Market gives merchants choices

Exportable goods at Kitely Market

Kitely lets you choose

[Deuce Halsey]

Open your mind to OpenSim on the Kitely grid.
Free yourself from the tyranny of high tier rates.
Private 100k Prim Islands start at $40/month.