Banner ad discussion: "calls to action" (text only)

[Dot Macchi]

At the Kitely Mentors Group meeting on 1 May, the following was decided:

• The focus should be on material to fit in the 728x90 pixels and 160x600 pixels ads. The top banner is the most prominent, and has room for two short lines of text at most.
• The text needs to be decided first (the purpose of this thread), and from that the graphics should flow (in a later forum thread).
• The text should be a call to action rather than just a slogan (which Kitely already has: "Virtual Worlds on Demand").
• A call to action requires the reader to do something, for example "Get L for M", "You want P, do Q", "Do X, get Y" -- so it might include words like "get", "make", "build".

I'll trawl through the various previous threads and discussions for ideas that might be tweaked and refined to fit these requirements and add them, for convenience to this thread.

----------------------
Note from Ilan: this thread will be moderated. All off topic posts will be moved to another thread so we can maintain focus and quickly finish the task at hand.

[Ilan Tochner]

Thank you Dot, I hope the group can focus on finding several good call to actions so we can quickly move to the next step (graphic design in another thread).

[Bladyblue Bommerang]

Tackle that big project without the big budget
[images across the center of the banner]
$35 a month for 20 regions [spaces] Kitely Virtual Worlds on demand

[Bladyblue Bommerang]

Get your FREE STORE in Kitely Plaza when you become a FEATURED MERCHANT
[some images]
Kitely World’s Online Marketplace [space] Kitely Virtual Worlds on demand.

This one would have to be attached to a blog post about the marketplace so merchants understand what the propgram is. Then a link in the merchant blog post page going to the registration page.

[Dot Macchi]

First, some notes from Ilan:

High-resolution logo: http://forums.kitely.com/viewtopic.php?p=2033#p2033

I think the idea of using a value proposition with an action item and adding prices that are very attractive compared to what SL residents are used to can drive people to click the ads. (http://forums.kitely.com/viewtopic.php?p=2038#p2038)

Kitely's main draw for people is being able to own a lot of land for their project without paying a lot or losing their connection to SL.

Calls to action (some with concrete taglines)
Get a vacation home on Kitely on your own private island with 100,000 prims

They're your worlds, make them what you want
Two regions, 100k prims each, 30 hours, $5 a month

Buy one, get one free
Get TWO 100k prim regions for just $5 a month

(For builders)
Expand your horizons
Get a 4-region world for $60 a month

(For role-players)
Extend your realm
Rule over a 16-region world for $100 a month

Tackle that big project without the big budget
$35 a month for 20 regions

Create your World
No set-up fee, maintenance as low as $5 per month

Create what you want to see
Get a 100,000-prim region from Kitely

Get your FREE STORE in Kitely Plaza
When you become a FEATURED MERCHANT
In Kitely World's Online Marketplace
Accept payment from PayPal Or in-world currency


Brainstorming
Get your sims and prims with our free starter pack
Get more land and more prims for less money
More land, more prims, less money - spread your wings with Kitely
Your own private island for $5 a month - spread your wings with Kitely
Get your own private island with 100,000 prims - no setup cost
Get your own private island with 100,000 prims - free setup and trial period
What would you do with 100,000 prims on your own sim? Use our free trial period to find out!
Get your own 100,000 Prim SIM $40 a month, and Friends Fly Free
Get your own 100,000 prim private island for $40/month - your friends can visit for free
What would you do with 100,000 prims on your own sim? Use your free set up and trial to find out!


Slogans (various subjects -- can you turn them into calls for action?)
Kick out the landlord! Own your own home in Kitely
Do you have enough prims? No? Click here
Extend your Virtual Life
Expand your space, not your bank book
Change/Customize/Experience your world in seconds

The first one is free, but you'll want more. A lot more
Virtual Island -- Virtually Free

What can you get for $5?
Thirty hours in paradise - every month
Kitely - 2 regions, 30 hours, $5 a month

Kitely on Cloud 9
OpenSim Made Simple

Keep your options open

Open your eyes and be truly free!
Open your eyes -- be free...

Go Fly a Kitely

Your home away from SL
Your home from home

Spread your wings -- fly free in Kitely

Affordable living, spacious work
100,000 prim jackpot every time you play

Free vacation home

Free starter pack inc island 100k prims and 6 hrs - upgrade to $5 for 30 hrs or go ballistic with 20 regions for $40

Private paradise! Almost free private island
Be who you want to be
You don't have to leave, but we'd love if you visit

Be what you want to be, create what you want to see, spread your wings and fly with Kitely

Come and see what you're missing
Are you avatar enough for 100k prims?
Got the balls for 100k prims?
Can you handle 100k prims? Try Kitely for free and find out

One world or twenty from $0 to $40 per month - Your world, your choice

0 to 40 with 100,000 Prim Power

Another day, another world
(Having a series of 7 images, one for each day of the week, each day with a theme...
...and the 7 themes , one per day, might be:
creative/artistic/visual
performing/music/
entrepreneurial/commercial/shopping
enquiring/exploring/learning
playful/gaming
social/"hanging out"
geographical/situated
... and get an Oculus Rift in there somewhere)

Different groups
Top of picture, the different groups… e.g.
builders - 100k prims
shoppers - fully integrated with marketplace
role players - up to 20 regions

[Bladyblue Bommerang]

Create your world [space] No set-up fee [space] tier as low as $5 a month
[images]
65,000 meters [space] 1000,000 prims [space] Kitely Virtual Worlds on demand

[Dot Macchi]

The above is a long list. Let's see if we can start to winnow it down.

Please look through the list and maybe pick out (and/or tweak) five that you think will attract people's attention. There's no need to comment on other people's choices -- just say what you think at this stage, please.

The key thing is that each must have a clear, obvious call for action for the reader to do something (like the Kitely home page has "Get your own virtual world").

[Danko Whitfield]

Taking a couple from the list...

They're your worlds, make them what you want
Two regions, 100k prims each, 30 hours, $5 a month

I would simply this further: Your Worlds, Your Way ...capitalizing each word. Unless somebody is already using this. When you get to the landing page, you emphasize that with 100,000 prims you can do it your way.


Buy one, get one free
Get TWO 100k prim regions for just $5 a month

"Buy one, get one free" is a tried and tested slogan. But to apply it to virtual worlds is to knock one's socks off. Somebody in SL or Open Sim who doesn't know of Kitely's prices and sees that, they're gonna say, "Wow!" and will have to click to get the details. They might even feel it is urgent to check it out right away because they might assume this is a special, limited-time only offer. When they find out it's the regular price, they are going to give serious thought to signing up.

[Dot Macchi]

Thanks, Danko. I've just tried googling variants of "Your Worlds, Your Way": 8 results only each time, all related to Minecraft, some for what looks like an abortive offer of server hosting, others for videos of a Wedge mod. (I've never played Minecraft so I don't know what is involved.) Whether that counts as "somebody already using it", I'm not sure.

[Bladyblue Bommerang]

And it sounds too much like Second Life's old tagline: "Your World, Your Imagination"
I think it is best to show distinction rather than seeming too much like SL.